At this point, Blurt being a social media platform that rewards tokens is nothing more interesting than Hive or Steem.
The angle that I'm looking at right now is the plan to migrate it to the Cosmos Hub. If Blurt, potentially is in a different name by the time it migrated to Cosmos; will be exposed to other blockchain networks that are part of the Cosmos Hub will be a great opportunity to connect with other crypto projects.
Needless to say that what I said here is based on what I read on Discord chat & some posts. None describe on any Whitepaper yet.
Anyway, about the airdrop; it will be for the active Blurt users (with the stake).
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