It's always been the concern... since Hive lost the Top 100 rank, it went down the ranks even further. We can't really expect investors to browse down the top 100, less likely to happen that they search down below that.
The community must create enough buzz to get influencers to shill for the token. Of course, it has to be accompanied by advancement in the product.
Otherwise, it will continuously go down the ranks.
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Finally someone who shares my pessimism! :D I believe Steem had a good spot in the Top 20 when I joined, pretty rough downfall