As for the Hive rally car, I wonder if this has brought more to Hive than its cost. Rally races are a bit niche, and I don't know if it is popular enough to get more eyes on Hive.
To joke about it... Having a car in Formula 1 is too expensive.
Seriously, I don't know. Would you say cycling is more popular than rally racing? We sponsor a pro cyclist and a motorcyclist in Venezuela too. Much cheaper too, I imagine. But I don't know if we can compare the exposure. Tour de France, yeah! But to have a cheap team there is much more expensive than the rally car. It's just the matter if we believe this segment of the population looks at sponsors or not, and if yes, to ingrain a message in their heads, create awareness and start a brand.
What would be better would be put a QR code on the car (it might be one), but which doesn't lead to hive.io but to something like hive.io?via=rally.car
This way we can have some KPI of people directly interested in the website to take the picture of the QR code. It's true, that if they see the hive.io link on the car, they can also type it in. Those can be temporarily linked to some extent, during or shortly after the races.
The Hive rally car and the vibe contest seems to take more than it brings, and that's why it would be better if they were only one-time, or probably once in a while. Even investing that money in a tap to earn scheme would bring more eyes to hive..
Inleo seems to want to appeal to the tap to earn community. I don't know how successful they'll be or how interesting their prizes would be for them. You probably know better if these prizes are worth it, since you joined some of these tap 2 earn games on Telegram.
I didn't know about the other sponsorships, but I agree that those seem cheaper. I wonder if it would be better to just pay for advertisements on websites than to spend money on these.
I think I'll write a post that touches on that today... It might not be what many expect, but...