Hive: The Everything Platform
That sounds easier to achieve for us than an Everything App. Multiple teams working on different things, without much in common, but which can be interconnected. Plus, as you said, we have the payment system already and a shared account management system.
It might easier to achieve but people are going to gravite towards one or two apps. The reality is people arent going to use 10 hive apps.
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They use more of them if they play games (even one). :) But otherwise, you are right, the tendency is to make everything available in one app (including managing video in platforms for writing content, from what starkerz said the plans are for SPK Network/3speak).