These are great points. I do understand the logic for a company to defend its interests. However, this is not just any other company. Their business model to make money of bitcoin's success, which I would think require some basic understanding about bitcoin and what it stands for.
Their actions showed they are either ignorant or don't care about bitcoin vision, which included decentralization.
I highly doubt they would be successful in any fight against domain names. Because their business model has nothing to do with doing business online and if they really needed these domains they had plenty of time and opportunity to acquire any hive related ones.
Thank you @holovision.