Despite the large difference in pay between the leagues, the WNBA players are still making much more than most Americans. Considering these teams are nowhere near close to turning a profit, I would say they don't have much room for complaining about their current compensation. If they want more money, they should do what many of their male counterparts are doing, build a brand and attract corporate sponsorships, which has always been where the real money lies anyway.
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Agreed they need to do far more and I actually think they are already maxed out and this sport will not be able to grow much more. They have had so much help already and I think the players are delusional on their expectations.