By not selling, and Powering up... >_>
That's actually a common answer from a bunch of people. It doesn't really work though, because it would just end up making the current users even wealthier. Personally, I think we need to spread the rewards and distribute tokens far and wide to have a chance of on boarding new users and we need to keep those users here with engagement.
That's how we will get more people on board, how we will distribute more tokens in total and how "the masses" will eventually find out about us, due to word-of-mouth marketing from the current people we have.
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