the marketing has to be app focused.
That's what I love with the communities. It will be a lot easier to market specific communties rather than Hive in itself.
Right now, we are still trying to pull in people with the post and get rewarded model. If they dont get rewards immediately, they leave.
This has been a problem since the beginning, but this is also the reason for the majority of the current users to be here in the first place. Most of the current users joined because they could earn so it's only logical to pitch that to others as well..
However, that leaves us with two things:
- A lot of marketing in vain.
- A lot of people that leaves.
If we changed our pitch, or rather when people started to pitch the whole "web3.0" "own your content" type of things we narrowed it down tremendously. The "average Joe's" don't care about decentralization, owning content or not. They are on Facebook & Twitter. They've been there for years and most of those people have never had any problems with it.
We need to find some sort of middle ground in terms of how we are going to pitch Hive or its communities.
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