I agree with this speaker. Organic hype can be made about a project even if the project does not have a long-term goal but once people see their favourite influencer promote a project they will quickly rush without doing their research.
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I was just thinking that the best way to be organic about a project or product is to use a simple narrative, looking for the best way for the user/customer to understand and make them feel comfortable. That brings better results.
That true, we are in an era where people are not proactive and decide to give up on things quickly if it's too complicated for them. That is where we need to created user friendly projects so it can be easy for people to participate in and have an impact.
when it comes to organise hype of a project or product, I agree with the fact that influence of an influencer can lead to people engaging in a project they know little or nothing about and moving forward, that usually aid their knowledge.
I want to add to this point. Not all influencers are to be trusted because some have could be working behind close door with developer and get a huge pay cut once dey have successfully brought in a lot of users to a project that don't have a long term goal.