Google looks to enable users access the wisdom of the crowd with new integration of prediction markets data in Google Finance.
Prediction markets are platforms that facilitates betting on outcomes of future events through binary contracts that pay out if the event unfolds in favor of your bets.
In a significant step forward for how we find and interpret information, Google LLC announced on November 6, 2025, that its revamped Google Finance platform will incorporate real-time prediction-market data from Polymarket (and Kalshi) as part of its “Deep Search” AI features.
This marks a clear landmark shift for information-discovery as dynamic crowd-probability steps into the spotlights previously dominated by static polls, media reports and historical markets data, turning odds into real-time insights.
Polymarket, the $9 billion prediction market following a major investment from Intercontinental Exchange (ICE), the parent company of the NYSE, has reportedly predicted key events accurately since it's launch in 2020, including Joe Biden dropping out of the presidential election, JD Vance as Vice President, Kamala Harris as Democrat Nominee, Donald Trump winning the 2024 election, The Nobel Piece Prize winner, Prime Minister of Australia, Earthquakes and more recently, Zohran Mamdani becoming the next Mayor of NYC.
With Google integrating Polymarket odds, market-inferred probabilities become part of the information surface for users. Instead of relying solely on analyst commentary, news headlines, or survey data, the odds themselves become a kind of data point.
Expected to roll out in coming weeks with Google Labs users given prioritizee first access, Polymarket’s integration into Google’s ecosystem signals that odds themselves, priced by participants, are becoming first-class data in information-discovery.
This brings more dimension to truth, giving users insights into not just what the story is, but what the market thinks the odds are.
X(formerly Twitter) comments on the news, reflect a positive sentiment for the future information discovery, suggesting that individuals will increasing seek Polymarket odds to understand events or data, leading to a trend of "Check the Polymarket," effectively bringing crowd's behavior-driven insights—backed by capital—to information research.
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