It is a pretty natural reaction. I too was saying "WTF, is this guy crazy?" when I heard Rondon brought it out in the Town Hall. But yes, there are a lot of complexities that need to be tackled and considered.
I also have a similar thought, each frontend having its own L2 tokens isn't quite sensible considering the small userbase we have here in terms of active content creators.
We will keep an eye on the next town hall and Rondon's post about why he brought out the idea.