CEO: With the cost you’re proposing, I could just bring on a CMO to manage my personal brand most of the time and consult occasionally.
CEO: With the cost you’re proposing, I could just bring on a CMO to manage my personal brand most of the time and consult occasionally.
Response: That’s true, but they’ll likely say you need a writer, designer, strategists, outbound specialist, newsletter expert, and a complete marketing team to get things done.
CEO: But that means a full team, which would end up costing me even more.
Response: Exactly, plus you'd need to ensure they consistently create content, track performance, adjust strategies when necessary, oversee all the tools required, manage the team, and fill vacancies that arise unexpectedly.
All this while handling HR, developing standard operating procedures, and ensuring there are key performance indicators for your objectives.
CEO: Maybe hiring your team would be the better option.
Response: That sounds great! I can send over the agreement.