Not only Hive owners are the ones who have full and complete ownership over their wallets and contents of the wallets, but also Hive owners own their digital life, be it in a form of social interaction, blogging, gaming, following, etc.
Totally free. Hive is a kingdom and everyone who cares could become a king/queen to rule and reign. I'm a hivean and I'm happy to be part of this great family.