I have to take a deep breath. This concept is very similar to the traditional Trade incentives but this time it is more advanced in terms of connectivity between customers on buying and selling the tokens among each other. The company maintains old customers and increases its probability on getting new ones (this depends on its quality), it also increases its market capitalization as it is still a newly found concept.
It's good to see, cryptos fit anywhere it's literally going to be taught to the new generations coming up as the newest form of money and paper money will be extinct.