I think what Hive is missing is the viral marketing, that one App that can catch the world's attention like the way Tiktok did!
Do these two billionaires not really have an idea about Hive?? There was also a time when Jack Dorsey was talking of Hive but using different names, something called Bluesky.
Anyway I know one-day people will get tired of being censored on traditional social media and seriously look for alternatives and we shall welcome them here hehe
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Bluesky project was announced even before Hive existed. I remember writing “letters to Jack” posts about steem when he first announced bluesky and intentions to seek decentralized solutions. I would assume they would have looked at Hive also during their research.
It comes down to a solid proof of concept as you and others mentioned in the comments in a form of one truly successful App powered by Hive that can attract people even beyond crypto realm.