I think it's because the outcome of results is so unpredictable that people love sports. If you win only 1 out of 100 times, and you get lucky to get it right during the WC, then you definitely have some luck. Through some statistics though, I do think it's easier to predict some of the odds and improve your chances but I don't do much of an analysis for my bets. I just go with what I feel is right and I have 6 wins so far.
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