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Psychic value is just as real as money value. On occasion, it's even more important than money value. First-mover advantage is the best example of psychic value because it offers something money can't buy.

We buy what we buy or do what we do because of things such as good feelings, staus, ego, health benefits, personal gains, etc. We all rely on psychic value to a degree, even if we don't recognoze it. This very contest is another example of psychic value being used.

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