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Going to the movie theater to watch a movie isn't so much to watch the movie itself as it is to be an event to look forward to after a week or month of routine activity. It's an excuse to get out of the house or apartment. There may also be things that happen which make the movie-going experience memorable (preferably in good ways).

It also offers ways not to be tracked if you pay with cash. After all, you wouldn't want people to know you ordered an on-demand viewing of The Sound of Music when you present yourself in public as a hyperactive death metal fan of GWAR.

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