Yea it's true. Their research costs are eating up any profits they get but I don't think it bodes well to add Elon's name onto some bricks. Misuse of Tesla or Elon's name will only dilute its value in the future when they need it.
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Boring is a completely separate company from Tesla although they do use those cars for testing.
As this point I dont think there is much cross pollination in the minds of people.
Elon's name, well some of the stuff he does, I dont think Boring could muck it up anymore than he does.
He has a way of dragging his own name through the mud.
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