X is such a horrible name. I laughed for minutes when I heard it.
Hive takes up all my time as it is so for a very long time, I'm sure I'll be on the sidelines, cheering watching those that make the most of it and see what comes out in the end. The world of web2 daily provides entertainment everytime.
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It's a horrible name indeed, but Maybe because he already has the userbase and then he could do any changes to the social and brand name without being overly affected.
Those who will make the most of it will do so. It'll sure become a rat race with time.