Why go out and try to hunt down users of your product when you have find them in one place?
On the other hand why look for marketers they will find both within Hive. All the company would need to do is feed community detail they require to be shared and incentivize the actions taken sharing out into other media platforms.
Enjoy a product people will share.
Or just put the information out there and let the community talk about it.
Just like a Leofinance announcement gets a dozen posts about it and a couple dozen tweets.
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