We had a lot of fun in tonight's show :)
Over the years, 2 of the most important metrics in email marketing has been:
Open rates & click through rates!
And with ListNerds, we are seeing record breaking CTR. Well over 90% average...Which is unheard of in the market.
Unfortunately, the open rates haven't been as high. Which is the complete opposite of what tradional platforms like ListNerds experience.
With the relase of 'Shaky Shaky' we're hoping to increase the open rates for all emails sent and add even more value to the platform.
But....Will it hurt the record high click through rates?
We discuss that and so much more.... (Including Blain opening 40 #Splinterlands packs lol)
Hope you enjoy the show!
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▶️ 3Speak
I liked the talk about Listnerds and I hope to get my first shaky shaky soon. Right now, Listnerds has a high CTR but not enough people opening. So increasing that wouldn't be a bad thing at all.
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"Shaky, shaky," I like the sound of it. Incentives though random, still work.
I was about to sleep, but before I do that I thought of visiting ctp.talk, and here I found your podcast. Just listen up to the first 5 minutes and there is already so much information. Will continue tomorrow.
Just joined ListNerds 4 days ago. Great to hear about more use cases for ListNerds token. Also that idea of being able to buy a Mountain Dew from 7/11 using HivePay? That would be great! That's a big wow!
100k plus people opening Listnerds mail every day? How about a million? Can the website accommodate such a number without difficulty? I don't know. But to me, the idea of connecting email marketing to the blockchain is really something new, and even revolutionary.
For now, all my CTP tokens though small were all staked in my Hive Engine wallet. Perhaps, on the first day of next month, I can set aside a minimal amount to buy some CTP tokens to be staked on ListNerds. Happy that even without staked tokens, when I connected my ListNerds account to my CTP account, I could at least do four upvotes.
I remain quite optimistic about the effect the new feature will have on engagement. If let's say open rates double, CTR can go as low as 50% and that would be equivalent to a 100% CTR with the open rates from now, by counting effective clicks on the links in the two scenarios. And we will have our random prizes too. :)
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Summary:
The transcript covers various discussions from different videos on Jon's channel. It includes segments from The Cryptomaniacs Podcast, The Sunday Night Sportsnerd Show, and other videos. The topics range from updates on the Listeners platform introducing features like "Chances" and "Shaky Shaky" to discussions about a new incentive program for a crypto-related newsletter. Additionally, there are conversations about utilizing Listeners on the HIVE blockchain for content promotion and its advantages over past promotional tools like bid bots. Lastly, there's a lighthearted exchange between two individuals exploring the world of collecting and trading digital cards in a trading card game.
Detailed Article:
The episode delves into the latest developments and updates surrounding the Listeners platform on the HIVE blockchain. Blaine and other speakers elaborate on the rollout of a new feature called "Chances," aimed at enhancing token utility within the platform. They mention ongoing testing of this feature and discuss plans to incorporate an offline payment processor, Hive Pay, enabling users to make purchases using Listeners tokens across different countries. The focus is not only on expanding token use cases but also on broadening content topics on the platform to attract a more diverse audience, potentially through the integration of NFTs and other innovative means.
Moreover, the speakers highlight the impressive growth of Listeners' user base, emphasizing the addition of over 1,400 new members post-relaunch. They express intentions to simplify onboarding processes for new users and introduce them to the HIVE ecosystem through Listeners. The engagement metrics on the platform, with click-through rates soaring to 90% to 100%, are also discussed. To further enhance user interaction, a unique program called "Shaky Shaky" is introduced, where users can earn rewards by engaging with emails in their inbox.
The conversation shifts towards the stakeholders' eagerness to move beyond conventional affiliate marketing content, expanding Listeners' horizons to cover a myriad of topics like health, food, and homesteading. This strategic pivot aims to engage a wider audience within the blockchain community. The speakers accentuate Listeners' potential as a versatile platform catering to diverse interests, ensuring sustained user engagement and community growth.
Transitioning to another segment, the dialogues center on a new initiative within a crypto-related newsletter, referred to as "shaky shaky." This incentive program rewards subscribers with CTP tokens for engaging with email content, ultimately boosting open rates and user interaction. The program's mechanics, including odds of winning and staking processes for CTP tokens, are thoroughly discussed. Participants express optimism about the scheme's efficacy in augmenting user engagement, thereby underscoring the value of sustaining high conversion rates for business prosperity.
Conclusively, the episode encapsulates a blend of progressive developments within the Listeners platform, innovative strategies for enhancing user engagement, and community building efforts through unique features like "Chances" and "Shaky Shaky." The concerted drive towards enriching user experience, increasing token utility, and fostering community participation underscores Listeners' commitment to standing out in the blockchain sphere. Additionally, the engaging conversation surrounding the trading card game reveals the passion and camaraderie existing within its player community, shedding light on the excitement and dedication exhibited in acquiring rare and valuable cards.
Notice: This is an AI-generated summary based on a transcript of the video. The summarization of the videos in this channel was requested/approved by the channel owner.