From what I've heard he spent 10 million on the entire thing. Even if we doubled that amount, he still spent 10 million less than what Block One spent on the voice.com domain alone. For his money, he gets a well-trafficked site with an existing user base. Given the timing of the announcement to coincide with the Voice announcement, it's surprising how many people think his top priority would be the STEEM token as an investment. In a way I think people are conflating their own value of a dollar, and the STEEM token itself, to how Justin Sun actually values them. The investment is rather small compared to other financial activities he has partaken in. The overwhelmingly large token stake could be the very mechanism used to force the issue of Tronifying the Steemit website, and forcing the decision onto the average STEEM holder to either accept the inevitable dilution and go to the Tron chain, or take your chances on a community fork.
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