Best not to underestimate what we can borrow from Web2. They have hundreds of millions of users for a reason
That being said, we do! See tokenization (rewards on content), content storage on a blockchain (HIVE), true account ownership)
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Totally agree with this. If it's been battle tested already and it works and people love it then use it. The worst thing in business is trying something new and untested. It's expensive and 9 out of 10 times it doesn't work out well.