I think the term "inflation" technically just go for people here who share a considerable amount of stake. As for minnows, their focus is to get attention (and rewards) from their posts. So I agree to shift the focus from the technical aspect to the "marketing side".
I'm actually not fond of the proposal system but I'm more comfortable if people vouch a proven and tested agency/company to handle the marketing system then that'll be the time DHF will come in.