Coming across one decent piece isn't enough to hold them on their attention on the platform, but having accounts that they learn to trust that produce what they can't get anywhere else, can keep them here. And, with the right kind of journey, they will start to become part of the community, roaming wider to find more content value for themselves.
Amen
This needs to be coupled with exclusivity though in my opinion.
Yes, I agree. I dislike the "post to every platform" mentality some have. But, the people who are actually thinking about their audience, don't do that.