I think pHIVE really levels HIVE up as a crypto asset. From the inside, we know that HIVE is a powerful utility token that can be used to stake and earn curation rewards, etc...
From the outside, people just see the name HIVE and think it's just another random token.
Now that changes. HIVE can now be used in DeFi outside of the Hive ecosystem. There definitely needs to be marketing around this.
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