I'm with you. Organic growth will always win over hype. We've created the monster that over-hyping projects and making them sound exclusive though. So we have to exist along side it. Being human is weird lol.
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Hopefully one day we can undo the decades of hell that the marketing and advertising industry has brought upon us... fucking Mad Men, lol.
There's no undoing it. I think it's a thing where we just have to keep pushing forward with legit projects and highlighting the absolute dog shit.
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