Interesting read. I wasn't aware of the other company.
Brand names are challenging. Ideally it should be a made up word (if possible) that is easy to say and spell and that sounds nice. It should be easy to search for and ideally, the only option that comes up in the search engine. Google is a good example of that. It's probably the smartest and most successful brand name in history.
I like the name Hive. It's definitely the best of those options they had to choose from. With that C&D letter out there though, there may be trouble for Hive down the road. Its possible that the more successful Hive becomes, the more likely the company will be to claim damages. For instance, if our Hive becomes more searchable or something. Hopefully no further action is taken but we will see.
I doubt it. The worst case scenario, highly unlikely, but let's say it did happen: they can get the domain name. But Hive is not one domain or website. Even for blogging most people use peakD, ecency or Leofinance.
That's why I believe there is a lot more opportunities for them in cooperation rather than conflict.
Yeah that's a good point. Hive is decentralized in more ways than one.