Introducing LeoThreads | Microblogging on Hive

in LeoFinance2 years ago


It's official! 18 months in the making and LeoThreads has officially hit production status. If you're reading this post, then using Hive will never be the same from this moment forward.

Now you can use to create microblogs!

If you're familiar with LeoFinance as a project and LeoTeam, then you'll know that we've been talking about LeoThreads for literally 1.5 years. It's been a long road to get here and the path has been far from linear.

You see, it wasn't just about releasing LeoThreads to the Hive and LeoFinance community, it was about building key infrastructure that would make Microblogging both feasible and good.

LeoInfra, LeoLightning DB, LeoMobile... All of these developments were designed with the goal of microblogging in the future. We built up each of these projects throughout the past several months with that ambition in mind.

Get out there and get Threading:

A Cohesive Ecosystem

Whether you look at LEO, LeoInfra, LeoLightning, LeoMobile or even CUB and POLYCUB... LeoFinance aims to build a cohesive Web3 Ecosystem. Everything we build has a long-term purpose in mind.

Our core KPI is to grow LeoFinance's Monthly Active Users (MAUs).

In the latest @leo.stats report, @dalz showed that we had 511 MAUs who posted from the interface.


We also had 218 accounts that didn't post at all but who actively made comments throughout the month of July.


August has arrived and so has LeoThreads. Can we grow the MAUs from 729 to over 1k?

Personally, I expect MAUs to double. I think we'll see that number of accounts creating comments (but not posts) skyrocket from 218 to 700+.

The future is in Microblogging. Look to Twitter. Look even to Tik Tok. The world of social media has moved from long-form to short-form content and it's time we learn how to adopt that move and incorporate it into the Leo Lifestyle.

There will ALWAYS be a place for long-form content. In fact, we still expect that to be the backbone of the ecosystem.

That being said, short-form gives us a way to interact and share stuff with each other on a daily basis.

One thing many people on Hive have talked about is how much activity there is across all of the different Hive discord servers.

I've seen countless times that people wished that activity happened on-chain. For the first time ever, that activity CAN happen on-chain and it can happen through a fast, free and intuitive experience called LeoThreads.


What is LeoThreads?

LeoThreads is microblogging on Hive. A thread is our equivalent to a "Tweet".

Now, there is also something called "Thread" on Twitter which essentially refers to a string of Tweets combined together.

On LeoThreads, a Thread = a Tweet and it also refers to multiple "Threads" strung together as replies beneath the parent.

What makes LeoThreads Different?

Creating a Thread on is not like creating a post. When you create a Thread, it actually creates a "second-level" piece of content on the Hive blockchain.

This means that it DOES NOT create a top-level Hive Post from your account.

There exists a massive issue on Hive when it comes to content quality, downvoting and overall discussion of rewards.

LeoFinance side-stepped this in a lot of ways by having the LEO token be the primary form of rewards on

That being said, top-level posts (posts on Hive) will always be subject to policing in the Hive rewards pool. People don't agree with people posting a picture of a cat and earning $5.

LeoThreads doesn't create top-level posts... It creates "second-level posts" AKA comments.


How does it do this? A lengthy explanation of the backend could be inserted here but why bother? We've spent so many months building out infrastructure like Lightning and LeoInfra to be able to handle a scalable setup for Microblogging.


You may have noticed a sudden increase in attention given to commenting on LeoFinance over the past few months. @taskmaster4450 led some initiatives, @khaleelkazi led some initiatives as well.

Commenting is a huge part of being on LeoFinance. In fact, the LeoFinance community is the most active community on Hive in terms of comments.

LeoThreads utilizes comments as the microblogging post infrastructure. This means that when a new account comes in and creates a Thread, they are actually creating a comment and that user gets added to our MAUs - that list of 218 unique monthly accounts who comment from LeoFinance but don't create blog posts.

We're excited to see how engagement grows from this.

LEO Token

How does this benefit the LEO token? This is an interesting and multi-fold discussion. In fact, I had this discussion yesterday: what's the point of investing so many resources in building things like this for LeoFinance? Afterall, does it really generate enough revenue to be wortwhile?

We've talked about ad revenue in the past. Ad revneue is definitely a key part of the equation but Monthly Active Users are really the core focus. Growing MAUs will lead to signficant growth opportunities now and in the future.

In terms of revenue, from privately testing LeoThreads with a group of 4 people, we've already seen about a 5-10% increase in average daily ad revenue.

The new LeoAds model was unveiled a few months ago and this model is set to go live in the near future. The LeoAds program generates several thousands of dollars per month at current MAUs.

If we double our MAUs, how will LeoAds perform? How much LEO will it buy off the market each month?

Now imagine if our current and future MAUs are using Microblogging - the page views, ad views and ad clicks skyrocket because there are more frequent ads and every Thread you view has more ads on it.

Threads give us way more site throughput in terms of users clicking through to different pages on the UI. It's truly incredible and we can't wait to see the impact it has.

LeoThreads Open Beta


Now that we've teed this up nicely, it's time to unveil LeoThreads Open Beta.

LeoThreads is a familiar experience to using Twitter. That's really what we were going for. As you can see, this is the Desktop UI.

The mobile UI - using's web app on mobile - also looks amazing. The mobile UI is not perfect but it definitely is functional and allows anyone to use LeoThreads on the go.

Obviously LeoMobile - our native Android and IOS app - has a MASSIVE update on the way. We wanted to roll this out to desktop and mobile web app first before rolling out LeoThreads on LeoMobile natively in the app stores. Once that is ready, it will radically change your experience of using Hive and LeoFinance on-the-go.

The LeoThreads UI


Let's jump into a few key pieces of the LeoThreads UI. I'm going to keep this brief as I want the UI to do all the talking once you're on it.

What you see above is the homepage. This is where you'll go to see all the recent and trending LeoThreads that have been posted.

  1. This is the navigation button to switch between blogs and microblogs
  2. Sorting has 2 options - recent and trending - the UI defaults to showing recent which simply shows the most recent Threads that have been created
  3. This is the "Create a Thread" button that allows you to create a new Thread post - again, this creates a COMMENT, not a top-level Hive post!
  4. This is what a Thread looks like. This particular thread is simply some quick text and a link to a Coindesk article about Bitcoin. Threads can be whatever you want them to be. Want to post a picture of a cat or a chart? Do it. Want to post an article link, do it. Want to post your thoughts on the hive price, do it. Anything goes. Use Threads the same way you would use Twitter
  5. LEO Tokenomics - we have this in other places on the UI, it shows liquid, staked and LP'd LEO out there
  6. Trending topics show the latest trending #hashtags on LeoThreads. You can (and should) use #hashtags when posting a Thread in order to index it and categorize it to get noticed, upvoted and engaged with
  7. LeoAds are displayed in a few locations throughout LeoThreads, on desktop, there are ads on the left-hand side of the UI
  8. This is the notification center - we revamped this to handle LeoThreads so you can quickly and easily see who is responding to your threads


When you click on a Thread, you'll see it open the full page for that specific thread. Anyone who has replied to it will appear beneath it (very similar to Twitter).

You can reply to the parent thread or you can even reply to one of the replies by clicking on one of those Threads or the "Reply button" in the bottom left corner of each Thread.


When you click the "Reply" button on anywhere in the UI, it shows a little popout. This makes it RIDICULOUSLY easy to quickly reply to a bunch of different Threads. It's super cool and super fun. I found it easy to make 10 thread replies in under a minute. It's really amazing.

Curation and Rules for LeoThreads

There really aren't any. Use LeoThreads as you would use Twitter. There are some obvious things that you shouldn't post on LeoThreads and the LeoFinance Community/Curators have the ability to remove malicious actors. Outside of that, if you want to post pictures of cats, have at it.

LeoFinance will always skew toward crypto and finance talk but unlike top-level posts, we don't care what you post on Threads. Post anything and everything.

Use LeoThreads like Twitter! Share your Hive articles to get them more exposure, send out messages and tag other Hive users so they jump in and respond. Have conversations. Share random thoughts about the market.

We can't wait to see what you - the user - come up with in terms of utilizing threads in your daily life!

In terms of curation - curation works the same for Threads as it does for comments (since Threads are actually comments at the Hive blockchain level).

You can Curate threads however you like. They can earn both HIVE and LEO rewards like any other comment can! You can also downvote Threads if you think someone is getting way to much LEO or HIVE on it. That's all up to Community Curation.

Go Out There and Enjoy!

There is so much to talk about with LeoThreads. We are just so excited to finally have this ready for the community. Please get out there and make some Threads!

Our Goal: 20,000 Threads (Comments) today on LeoFinance. Let's DO IT!


Public Service Announcement: LeoThreads is entering Open Beta status. There WILL be bugs. There will be scalability issues. Please plan for it and be ready for it.

If you find bugs, please report them in our Discord server using the #bug-report automated reporting system. This helps our team quickly find and fix bugs.

No new technology ever worked flawlessly. Closed Beta - our group of 4 testers - found so many bugs and we fixed them all. They've been using Threads for over a week now with no bugs and that's pretty incredible.

That being said, anything can happen once you move from 4 testers to 400 testers.

We'll be working hard to fix and bugs as they appear and people report them. LeoThreads will slowly be migrated from Open Beta to full-scale production release (non-beta status) over the coming weeks as we bug test on a large scale.

Thank you 🦁

About LeoFinance

LeoFinance is a blockchain-based Web3 community that builds innovative applications on the Hive, BSC, ETH and Polygon blockchains. Our flagship application: allows users and creators to engage and share content on the blockchain while earning cryptocurrency rewards.

Our mission is to put Web3 in the palm of your hands.


Our Hive Applications

Join Web3:
LeoMobile (IOS):
LeoMobile (Android):
Delegate HIVE POWER: Earn 16% APR, Paid Daily. Currently @ 2.8M HP
Polygon HBD (pHBD):
Polygon HIVE (pHIVE):

Web3 & DeFi

Web3 is about more than social media. It encompasses a personal revolution in financial awareness and data ownership. We've merged the two with our Social Apps and our DeFi Apps:

CubFinance (BSC):
PolyCUB (Polygon):
Multi-Token Bridge (Bridge HIVE, HBD, LEO):

Posted Using LeoFinance Beta


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The rewards earned on this comment will go directly to the people( @steevc, @opinizeunltd, @ctrpch, @shortsegments, @artist-freepae ) sharing the post on Twitter as long as they are registered with @poshtoken. Sign up at

Edit: Lightning is Getting SLAMMED with requests to the database

This is a real-time scalability test for us. Please bear with the UI if it doesn't load threads right away for you. If you leave the page and come back or reload the page they will often load.

Launch day is likely to be a little chaotic, we're already seeing 100x the number of requests on Lightning than a typical day on

Thank you for being a part of Open Beta, we're rapidly iterating and implementing some scalability and performance fixes 🦁

Posted Using LeoFinance Beta

It's understandable, no legitimate community member will complain of any hiccups today or the whole next months because this is still in testing phase.

Posted Using LeoFinance Beta

This is really a good move and I'm hoping to be part of it.

Hi @leo.voter, I recently delegated some HP to your account and am wondering when do the daily HIVE payouts happen for this delegation. Please let me know. Thank you.

This is awesome news and most awaited since the announcement.

LeoFinance will always skew toward crypto and finance talk but unlike top-level posts, we don't care what you post on Threads. Post anything and everything.

This is so good and now more people can be part of the web 3 because it's easy and surely fun. Thanks team for awesome.

Without a doubt the fact that it is general use case opens the door for everyone.

Posted Using LeoFinance Beta

Yep this is the game changer we’ve all been waiting for

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I have made some threads already and so far everything is smooth, let's ramp up the 20K threads today.

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Going to be interesting to see what people come up with.

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We shall make analysis after the end of the day hehe

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Yeah I’m super excited to see

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Yeah lets just keep going

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Keep your activity going!! Let’s get to 20k!!

Posted Using LeoFinance Beta

This so huge for hive - Hats off to all the Devs who made it possible.

The UI looks too Good and personally would love to try it and will share experience or will help found and report bugs if exist in this beta version also looking forward for the full Alpha version - Good things take times and it's definitely worth it.

More respect and power to Leo team!

It is an enormous step forward for Hive. We are going to see the way engagement occurs on Hive change.

Posted Using LeoFinance Beta

A new era begins, I'm seeing lot of traffic already - still trying to make my first thread.

A new era for sure, this will change the way we use Hive forever

Posted Using LeoFinance Beta

This launch is one of the most awaited and glad to have it live. I am sure things will improve and it's understandable but for now having it live is a big thing. Thanks team for launching it

18 months in the making, so exciting!!

Posted Using LeoFinance Beta

This post has been manually curated by @steemflow from Indiaunited community. Join us on our Discord Server.

Do you know that you can earn a passive income by delegating your Leo power to @india-leo account? We share 100 % of the curation rewards with the delegators.

Please contribute to the community by upvoting this comment and posts made by @indiaunited.

Finally, the wait is over. This is going to change a lot about how we use and see the Hive ecosystem. I see a lot of people moving over onto hive and web3 because of thread's. We made it

Congrats on this launch!! Well done. All the best on the growing Leo platform!! 🎉

I'm having a play. I got an error doing a thread with a Twtr link, but it worked with less text. We need embedding that shows the embed like peakd does. People don't want to worry about fancy formatting to get a neat looking result. Great to see this finally live. I've been hearing about it for ages from @taskmaster4450 and @jongolson on their podcast.

Happy to see Threads live.
Let's get the 20000 target.

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Can you write in any language?

I can't make threads - trying to click on "create thread" but it ain't proceeding.

My first thread send out:


Wanted to capture it 🤓😎🤩

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....and may the Best Threader "win" 😁

Ooooh, we see all winners and threaders 👌

Great work team LEO 👏

Posted Using LeoFinance Beta

I love share short cryptocurrency analysis and this microblogging in LEO could be a great idea for me

This is the opportunity those of us who are yet to gather the courage to compose quality crypto posts to try and break the ceiling through threads.

Any wise creator would know that being allowed to do 'whatever' they want with a space doesn't translate to anything other than create something for themselves.

Looking forward to the threads 🔐

Posted Using LeoFinance Beta

Great to see this going live!

Ok so project blank is actually Leo Threads ?

Basically a testnet. It is the testing of the infrastructure to see what it can handle, if it works, and how to scale it.

Posted Using LeoFinance Beta

I love that

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oh ok, because Leo Threads doesn't sound epic enough for an ambitious blockchain based microblogging thingy :)

Only a fraction of it.

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I have been planning to ask this

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Yes, the time has finally come~ This is going to be huge for the ecosystem. Can't wait to see the impact!

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Finally, congratulations @leofinance

Not working from mobile phone on browser (I can't submit my thread).

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Amazing. Although I am not familiar with Twitter, I hope that leothreads will change my attitude towards microblogging. I am open to learning and having fun.... So, let's go 🥵🥵

Quick question.

If someone makes a comment or threads does that count on the chain for the total number of comments made by that person?

Yes it does. Hive sees it all as comments.

Posted Using LeoFinance Beta

That's amazing.

I have been trying to create my first thread but it's not working.

Is the thread not working on Android devices?

It's not working for me, I can type it up but it won't let me submit it.

Posted Using LeoFinance Beta

That's the same issue I am facing.

Initially, it was the character count that stood in the way. But once I reduced it, it still didn't budge

You can reply to threads and that works fine, just not making your own thread :(

Oh ohk. I'll have to try this one then. Thanks ❤️

Twitter on Web 3.0, this revolutionary!
Well done Leofinance for giving us LeoThreads, its time to have fun!

Posted Using LeoFinance Beta

So far so good noti system might need a little work but overall it's easy to get around and connect with others. Great stepping stone towards project blank!

Posted Using LeoFinance Beta

It is a fun way to post short comments or anything relevant in #LEOFINANCE's #THREADS.

Good for big people, who like to engage in a smarter way.


Posted Using LeoFinance Beta

Congratulations @leofinance! You have completed the following achievement on the Hive blockchain and have been rewarded with new badge(s):

You received more than 130000 upvotes.
Your next target is to reach 140000 upvotes.

You can view your badges on your board and compare yourself to others in the Ranking
If you no longer want to receive notifications, reply to this comment with the word STOP

Check out the last post from @hivebuzz:

Our Hive Power Delegations to the July PUM Winners
Feedback from the August 1st Hive Power Up Day
Hive Power Up Month Challenge 2022-07 - Winners List
Support the HiveBuzz project. Vote for our proposal!

This is awesome! Of course I tried it right away :)

Here's my first Thread:

You said we can post cat pics, and my thread is cat related 😺

Great Update 👍

Posted Using LeoFinance Beta

Leo finance is bringing us closer everyday to a perfect web 3.0. Very happy that this is live already

Posted Using LeoFinance Beta

This is awesome and I have just shared my first thread in Twitter:)
Congrats to all the team of Leofinace behind this huge achievement

Screen Shot 20220804 at 3.18.48 PM.png

Posted Using LeoFinance Beta

I can read all of this or I can go create more Threads...


Hope your launch day goes well! I did a 'Thread' post with an image to help your stress test.

LeoFinance team is unstoppable!

With Leo Threads the team proved once again that is continuing to enrich the Leo Finance platform and bring more value and services to the users. What started with a community, became now an entire ecosystem with blockchain and DeFi tools that simply keep you connected to a finance space like nowhere else.

Posted Using LeoFinance Beta

So since this is a “comment threads on top of a Leofinance top level post”, using it is still will require enough (or huge) RC’s to maximize(or unlimited number of) “threading” in Threads right?

Congrats on the release, team :)

Looking forward to getting involved!

Posted Using LeoFinance Beta

Thank you greatly for this new innovation and it will really lighten up engagements here on the Hive platform.

Sounds good! But what are the topics that will be accepted? I mean, are the threads should also be focused on Finance and Crypto?

Posted Using LeoFinance Beta

So I take it that "Project Blank" is no more. It is now "LeoThreads"?

Congrats on what has been a massive undertaking! I'm excited to see how this gets integrated into peoples' daily Leo/Hive lives. I'm not much for Twitter but this could be something I can get behind. As the userbase grows wider, it will be interesting to see if it can become another tool for businesses as well as individuals. The possibilities seem endless.

Posted Using LeoFinance Beta

So finally something very much appreciating for the leo finance. A continuous hardwork of about 1.5 years got its fruit finally

18 months in the making. That's an impressive preparation. I remember once they said that 6 months is already an eternity in crypto space, so I wonder about 18 months. Is there a threefold eternity?

A question here. Is Leo Threads the evolution of Daily Crypto Markets Live Blog?

Posted Using LeoFinance Beta

Thank you for doing this!!! I needed it so much!!! !LUV !PIZZA !CTP

Posted Using LeoFinance Beta


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This is good news to hear about Leofinance on Microblog.

Thanks!! You are too much! It's really cool!

Posted Using LeoFinance Beta

Very exciting! Will be using for my daily updates on stocks, commodities, and Bitcoin prices!

I have been patiently waiting for over a year, since I first heard the name, ProjectBlank, mentioned. Considering how much I don't like Twitter, and how much I've enjoyed using LeoFinance, I foresee using Threads much more often than I have been with writing long-form text posts.

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Posted Using LeoFinance Beta