Web3 is designed to reward activities and the application of the principle that micro-earning can change the whole landscape of social media has implemented in an amazing way.
I think the fact that Google, Meta can someday feel decreased amount of people putting trust on their systems and data roles playing upon. Now as many more hidden parts to enclose, we could expect things we havent imagined before.
In this model it can be possible, just technology would take the system there.