I don't think coca-cola is going to be interested in participating unless they can guarantee their placement with the smallest possible investment.
LBRY Odysee.com ranks vids based on staked tokens.
You can stake to your channel and or stake to one or more individual vids.
You can also stake to someone else's channel or to someone else's vids.
This makes staking like an upvote that you can take back later if you wish.
The same goes for text posts and file posts (not just vids).
LBRY Odysee.com also has an option for you to post "pay per view" content.