There is absolutely nothing wrong with ad revenue.
You let them advertise on your platforms - You get ad revenue.
They decide that they dont like your platform - You stop getting ad revenue.
Its as simple as that. Never be over-reliant on it and consider it a sure thing.
Hive is not a traditional media company. There is no central publisher and no advertising department, because where advertising is placed, it is placed between the editorial content.
Since Hive also has no editors, but rather content creators, each individual should in principle be able to authorise or refuse advertising placements on their content account.
In a traditional media company, the editor has no control over how much ad revenue the publication they work for generates. They receive a fixed salary for their work. The media company receives any profits generated by advertising.
But how is this supposed to work for Hive? If Hive advertises as a social media platform and the content creators provide the meat by publishing posts, and the visibility of adverts is achieved through this, then someone would have to offer a participation model, wouldn't they? Since the Hiver does not generate a fixed income. But nevertheless has to be seen as part of the whole editorial content.
Advertising is only worthwhile for those who want to advertise and pay for it if you have a large number of people. Where you can see in exact numbers and data how many active eyes the platform has daily, weekly, monthly and what other characteristics the readership/viewership has such as their age, gender, likes, dislikes etc.
Since the number of 3000 circulates as "active users", advertisement is nothing of interest to any company, I'd say.
When did youtube start broadcasting ads?
Obviously the fix isnt just ads, ads need to be a part of the overall shift in mentality on Hive starting with dapps that are currently happy with DHF payments and arent working to attract any new users.