Ill cover this with Ignite with a few press releases. A CT pop-up for HIVE.io related to the Hackathon might be a possibility as well (ill need to double check for that).
Related to the ads, id prefer avoiding spending already designated funds for HIVE promotion.
What I could do is ask Ignite to create a separate campaign based on analytics gathered for HIVE but you would have to create the banner ads and collect the advertising funds.
I think the timing of his post is 'interesting'....
There's nothing "interesting" about it.
It's been discussed in "other places", but it's finally out in the open.
Well let's hope the hatchet can be buried and there can be a coordinated effort in these 'other places' to stop two separate marketing initiatives becoming competitive rather than complimentary.