Even if they have to start over, they need to be persuaded that it's worth it for them. If they can see that after 1 year they made substantial progress (however they want to define that for themselves), they wouldn't feel do bad about starting from scratch. Just as they had to work at the Web 2.0 platform to get where they got, they would need to work here.
If they have money they can invest when they start, then it's just a matter of math doing its thing for them. They would still need to work to gain followers either from the platform they left or from here or both. Then they can prove their influence across multiple platforms and paradigms (Web 2.0 and Web 3.0). Money alone can't buy that.
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