Not necessarily. There are case studies we can use based on the history of certain Hivers across all categories (old and new Hivers; former Steemians and post-Independence Day Hivers; bloggers for text and multimedia; gamers; content producers who invest; pure investors; other categories I can't think of at the moment).
These case studies can supplement testimonials. All can be distilled to marketing tools we can use either for guerilla marketing or just casual conversation with anyone who asks.
Marketing as envisioned by those who budgeted for marketing campaigns can still take place as expecxted. We can boost it with a little from all of us in parallel. I'm no marketing expert on the of @forexbrokr and @ryzeonline, but I know enough to say there are things we can do at the lowest level possible.
Just as we want Hive decentralized, marketing can be decentralized also.
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