BTC goes up from $60K to $120K, your $100 fiat investment is now worth $200.
Heatsmith goes up from 1c to 4c, your $100 fiat investment is now worth $400.
Which of those do people find the most exciting? Strange isn't it.
There's almost an element of tribalism. It's not just how much you gained, but how well you identify with the winning team. (the one which gained $60k/unit).
I think the BTC maximalist for sure have that tribal element to it. Not many people are very committed longterm to the tribes they shill though :)
Groceries have gone 5x in the past 12 years and my 100 $ investment is now long rotten...