The crypto credit card and neo banking races are about to heat up. Banking is one of the stickiest industries
(Some people keep the same bank account they opened at 15 years old)
The crypto credit card and neo banking races are about to heat up. Banking is one of the stickiest industries
(Some people keep the same bank account they opened at 15 years old)
A window to capture and onboard users is opening now; once a choice is made, switching becomes unlikely. Marketing will be crucial, and product must deliver
Expect big sign-up bonuses, perks, events and the community features common in crypto to attract users, create buzz and build trust.
A polished product with excellent UI and reliable functionality when used is essential; get that right and retention will be strong
On-chain banking is the obvious next step for self-custody; tooling is finally maturing to enable it, which is encouraging
Past involvement in self-custody wallet marketing and long exposure to crypto made this trend apparent, so it's good to see it arriving