A token's worth is it's accepted buying value. If more people are willing to sell it at less than a dollar than are willing to buy it at less than a dollar, then it's value is less than a dollar. Also, the need for a token is key.
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If there is no acceptable use to a token, save to store value in, then it will not have much value. If the token is required for a desired purchase, then it gives the token value and meaning, balanced by the price of the product or service
Why would I have a pocket full of US Dollars if there was nothing I could exchange them for that I wanted? I've always argued that token issuers need to produce a demand for their tokens.