I think the price of Hive going up is likely to be more beneficial to the underlying SMT than the price of PAL (or other SMTs). Simply because Hive is out there in the marketplace and is the gateway / entrance point for attracting more users to the whole chain.
A periodical (quarterly / half-yearly?) organised airdrop of SMTs / items to Hive holders could be great marketing for Hive with the involved SMTs sponsoring / piggybacking the event and all promoted by Hive's "marketing machine".
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