Meta’s GenAI Panic Mode
Meta’s engineers are scrambling to reverse-engineer DeepSeek V3, a $5.5M powerhouse already outperforming Llama 4 on key benchmarks. Meanwhile, DeepSeek R1 adds fuel to the fire, leaving Meta’s execs sweating over the sky-high costs of their GenAI team—each leader earns more than the entire training cost of DeepSeek V3. With dozens of these pricey execs and competition heating up, the pressure is on for Meta to justify their investment.