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Yes. The Land Survey "Potions" proposal, its first use case wasn't, mainly because it was suggested a better deal could be offered.

I'm unsure what will land actually bring to the game?

Basically, it's an entirely different game. At some point in the future (think years), the products of land (items and spells) will be integrated into the battle system. Those who produce them can sell them to those who don't have them, which is the majority of players.