Marketing is a creative, adversarial game. Channels get discovered, exploited, and then discarded. New products need new distribution
Hiring true rule-breakers is difficult, so founders often end up being the most effective marketers
Marketing is a creative, adversarial game. Channels get discovered, exploited, and then discarded. New products need new distribution
Hiring true rule-breakers is difficult, so founders often end up being the most effective marketers