We are lucky as we can see the full iceberg from this close to it. Others only see the very top and don't realise everything going on beneath the surface.
At some stage that will change and others will get interested. There is so much being built that we will see people filter in slowly and then eventually we will hit a tipping point where they come in in numbers.
I keep looking around at other tokens and still haven't found anything to compete with hive.