DApp developers are the people Hive should be marketed to. Not end users who should be the targets of marketing by DApps instead.
I have been thinking this way for months now since we have the communities/Hive-Engine tokens. HIVE is the underlying technology for dapps to build on with the 3 seconds, feeless transactions then it is up to Dapps to have a target audience and bring in the users.
Moving away from HIVE as rewards pool was something I was against in the first place but I'm starting to warm to the idea after seeing the success of dapps like LEO with a clear vision, roadmap, announcements... this is how it should be really - "tokenised communities" or whatever you want to call it. Specific content being specifically rewarded with a specific token.
Right now, earning HIVE rewards is effectively a way of distributing the token (albeit in a slightly unusual way) but after all the creases are ironed out with HF 24, we'll see a move towards HIVE being in the background with RCs being the main appeal of holding HIVE Power, at least that's my view. Blocktrades latest post implies that Hard Forks may not be needed again with all these changes on the back end and so that will reduce the need for exchanges to update wallets and freezing deposit/withdrawals.
I'll stop the ramble now!
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I'd give it a 6-10 months. The second layer is starting to look promising. When the creative communities that may or may not have developer resources at their disposal can build liquidity pools on Ethereum and elsewhere with easy-to-use tools requiring no coding (@fbslo is already done with Ethereum, he's going to do Binance chain next), they too will be able to properly monetize their communities.
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I do like the optimism around the creative communities too and I am hopeful with Creative Coin that that will be happening with time - a lot can happen in 6-10 months, that's like 5 normal years the speed crypto moves at haha! It will be great to see the creative community thriving though, looking forward to seeing how things pan out!
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