Content creators, whether they're independent or massive mainstream sources; they don't post their content on Facebook or Twitter. It's where the consumers congregate and share links, spreading the content around, like a paperboy delivering papers. Social media is a distribution tool. Content platforms are what gets distributed. Facebook you have friends a family. They're sharing content but it would be weird to sell your photo album of baby pictures. The posting of selfies and stuff like that. Who browses selfies? Maybe on a dating site one does that. I'm just saying there are two different branches. One is social media distribution, the other, like Youtube, or the higher quality content here, is a social content platform. But we don't really need the word social in there because it's obvious society is using it. And it's all evolving.
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