A scattered consumer base is not efficient. However, it's more efficient to market each offering individually than it is to market Hive. You mentioned googling Hive for example. Googling Peakd, Ecency, Leofinance, Splinterlands, 3speak and the rest of this long list is googling Hive indirectly. Hive isn't a brand really. Brands exist on Hive. It's also decentralized. So if one site goes down you can just use a different one. If they all go down you can just make another one and everything is still there. Apparently "web3" is a bit different than what people are used to.
People say,"Hive should do this" and "Hive should do that" but they're quite literally talking to an inanimate object.