A $50K experiment tested 17 lead-generation strategies.
LinkedIn outperformed every other channel by 3X. Not even close.
Every channel the "experts" recommend was tested:
A $50K experiment tested 17 lead-generation strategies.
LinkedIn outperformed every other channel by 3X. Not even close.
Every channel the "experts" recommend was tested:
→ SEO
→ Podcasts
→ Webinars
→ Cold email
→ Google ads
→ Partnerships
→ Facebook ads
→ And 10 more "proven" methods
The results were surprising.
The LinkedIn approach produced:
What was done:
1/ Profile optimization beyond a better photo — a full positioning overhaul that spoke directly to ideal clients' pain points and desires
2/ Shifted away from random "thought leadership" to content that pre-qualifies prospects and addresses objections before the first call
3/ Built a content system rather than a calendar — a strategic framework that systematically builds authority
4/ Created a 360° content ecosystem with posts for awareness, pre-nurture, and post-call support that helps prospects at every stage — even after closing
The system now runs on about 2 hours per week.
Relevant for founders seeking more visibility, leads, and authority