A single offer converts about 3% of an audience
The other 97% didn't buy because they prefer a different mix of components
Same problem, different packaging needed
Most founders create one offer and wonder why growth plateaus
A single offer converts about 3% of an audience
The other 97% didn't buy because they prefer a different mix of components
Same problem, different packaging needed
Most founders create one offer and wonder why growth plateaus
Winners develop multiple versions tailored to different segments