5 years ago: Run ads, scale to $1M/month
2025: The best funnel is PROOF
No one buys from strangers
They buy from people they've watched for months
Either trust is being built at scale or more is spent to make up for its absence
5 years ago: Run ads, scale to $1M/month
2025: The best funnel is PROOF
No one buys from strangers
They buy from people they've watched for months
Either trust is being built at scale or more is spent to make up for its absence
Well said, trust truly is the new marketing funnel. 👏
totally, it's all about that long-game connection now